{"id":230978,"date":"2020-04-17T11:42:44","date_gmt":"2020-04-17T11:42:44","guid":{"rendered":"http:\/\/tomeconsulting.dk\/?page_id=230978"},"modified":"2020-04-22T09:26:51","modified_gmt":"2020-04-22T09:26:51","slug":"from-vision-to-product","status":"publish","type":"page","link":"https:\/\/tomeconsulting.dk\/en\/from-vision-to-product\/","title":{"rendered":"From vision to product"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”HERO – SEKTION” _builder_version=”4.4.2″ da_disable_devices=”off|off|off” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”management consulting” subhead=”for danish financial company” background_overlay_color=”rgba(24,60,71,0.5)” content_max_width=”550px” admin_label=”YDELSE, KUNDE, OPGAVE” _builder_version=”4.4.3″ title_font=”Poppins|700||on|||||” title_text_color=”#edbb5f” title_font_size=”14px” title_letter_spacing=”2px” title_line_height=”1.4em” content_font=”Poppins||||||||” content_letter_spacing=”1px” content_line_height=”2em” subhead_font=”Playfair Display|700||on|||||” subhead_font_size=”48px” subhead_letter_spacing=”3px” subhead_line_height=”1.4em” background_color=”rgba(255,255,255,0)” background_image=”http:\/\/tomeconsulting.dk\/wp-content\/uploads\/2020\/04\/consultant-06.jpg” parallax=”on” parallax_method=”on” custom_button_one=”on” button_one_border_width=”1px” button_one_border_color=”rgba(255,255,255,0.3)” button_one_border_radius=”0px” button_one_letter_spacing=”1px” button_one_font=”Saira Extra Condensed|600||on|||||” button_one_icon=”%%3%%” button_one_icon_color=”#edbb5f” custom_button_two=”on” button_two_border_width=”1px” button_two_border_color=”rgba(255,255,255,0.3)” button_two_border_radius=”0px” button_two_letter_spacing=”1px” button_two_font=”Saira Extra Condensed|600||on|||||” button_two_icon=”%%3%%” button_two_icon_color=”#edbb5f” module_alignment=”right” custom_margin=”|||” custom_padding=”8%||8%|” hover_enabled=”0″ button_one_text_color_hover=”#edbb5f” button_two_text_color_hover=”#edbb5f” button_one_bg_color_hover=”rgba(0,0,0,0)” button_two_bg_color_hover=”rgba(0,0,0,0)” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#edbb5f” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#edbb5f” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”rgba(0,0,0,0)” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”rgba(0,0,0,0)” subhead_font_size_last_edited=”on|phone” subhead_font_size_phone=”38px”]<\/p>\n

\u00a0<\/h4>\n

Product vision & development<\/h4>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”INTRO – SEKTION” _builder_version=”4.4.2″ custom_margin=”|||” custom_padding=”100px|0px|100px|0px” da_disable_devices=”off|off|off” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”3.25″ animation_style=”fade”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”INTRO TITEL” _builder_version=”4.4.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em”]<\/p>\n

Intro<\/h3>\n

From vision to marketable product<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”3.2″ max_width=”60px” module_alignment=”left” height=”2px”][\/et_pb_divider][et_pb_text admin_label=”INTRO TEKST” _builder_version=”4.4.2″ text_font=”Poppins||||||||” text_letter_spacing=”1px” text_line_height=”2em” max_width=”550px”]<\/p>\n

The client is a leading Danish financial services company introducing new products to consumers and business customers on an ongoing basis.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/tomeconsulting.dk\/wp-content\/uploads\/2020\/04\/S.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.3″ animation_style=”fade”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”PROBLEM, TEAM, L\u00d8SNING – SEKTION” _builder_version=”4.4.2″ background_color=”#183c47″ custom_padding=”100px|0px|100px|0px” da_disable_devices=”off|off|off” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ disabled_on=”off|off|off” _builder_version=”3.25″ animation_style=”fade” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”CASE” _builder_version=”4.4.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center”]<\/p>\n

Case<\/h3>\n

Product vision and development for Danish financial company<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”3.2″ max_width=”60px” module_alignment=”center” height=”2px”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ custom_margin=”2%|||” custom_padding=”|||”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”PROBLEM” _builder_version=”4.4.2″ text_font=”Poppins||||||||” text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”28px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” background_layout=”dark” max_width=”550px”]<\/p>\n

challenge\u00a0<\/span><\/h3>\n

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Uncertainties as to which new products the company should prioritize, develop and roll-out in the market.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”TEAM” _builder_version=”4.4.2″ text_font=”Poppins||||||||” text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”28px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” background_layout=”dark” max_width=”550px”]<\/p>\n

TEAM<\/h3>\n
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Tom Elberling was Project Manager for a business development track and Product Owner for a team consisting of IT developers and various technical Subject Matter Experts.<\/div>\n
\u00a0<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”L\u00d8SNING” _builder_version=”4.4.2″ text_font=”Poppins||||||||” text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”28px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” background_layout=”dark” max_width=”550px” custom_padding=”||0px|||”]<\/p>\n

solution<\/h3>\n

<\/span><\/p>\n

A number of management workshops supported by competitor analysis and technological research led to a product vision backed by development and roll-out plans. The right solution is produced via an IT-development track and implemented via strategic partners via a separate business development track. In addition, a governance structure was designed and built in order to strengthen stakeholder management.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”RESULTAT – SEKTION” _builder_version=”4.4.2″ background_color=”#ffffff” background_enable_image=”off” custom_margin=”|||” custom_padding=”0px|0px|0px|0px” da_disable_devices=”off|off|off” border_width_top=”5px” border_color_top=”rgba(0,0,0,0)” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”80px” box_shadow_color=”#ffffff” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.4.2″ background_color=”#ffffff” custom_margin=”-60px||||false|false” custom_padding=”60px|60px|60px|60px” custom_padding_tablet=”” custom_padding_phone=”|40px||40px” animation_style=”slide” animation_direction=”bottom” animation_duration=”1500ms” animation_delay=”200ms” animation_intensity_slide=”10%” animation_starting_opacity=”100%” border_width_top=”10px” border_color_top=”#edbb5f” box_shadow_style=”preset3″ box_shadow_vertical=”15px” box_shadow_blur=”80px” box_shadow_color=”rgba(0,0,0,0.2)”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”RESULTAT” _builder_version=”4.4.2″ text_font=”Poppins|500|||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”550px” module_alignment=”center” custom_padding=”||0px|||” locked=”off”]<\/p>\n

RESULTS<\/h2>\n
The company got a guided customer journey ranging from formulation of a product vision to Proof of Concept at a strategic partner, where the fully functional product was market tested. The solution included joint targets and market plans as well as collaboration both internally and externally.<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.2″ custom_margin=”60px||60px||false|false” border_width_top=”1px” border_color_top=”#e5e5e5″ border_width_bottom=”1px” border_color_bottom=”#e5e5e5″][et_pb_column type=”1_2″ _builder_version=”4.4.2″][et_pb_blurb title=”Previous” icon_alignment=”left” admin_label=”FORRIGE CASE” _builder_version=”4.4.3″ header_text_align=”left” header_text_color=”#e5e5e5″ header_font_size=”14px” body_font=”||||||||” link_option_url=”https:\/\/tomeconsulting.dk\/en\/growth-strategy\/” body_text_color__hover_enabled=”on|hover” body_text_color__hover=”#edbb5f”]<\/p>\n

\u00ab GROWTH STRATEGY<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.2″][et_pb_blurb title=”Next” icon_alignment=”left” admin_label=”N\u00c6STE CASE” _builder_version=”4.4.3″ header_text_align=”right” header_text_color=”#e5e5e5″ header_font_size=”14px” body_font=”||||||||” text_orientation=”right” link_option_url=”https:\/\/tomeconsulting.dk\/en\/interim-management\/” body_text_color__hover_enabled=”on|hover” body_text_color__hover=”#edbb5f”]<\/p>\n

INTERIM MANAGEMENT \u00bb<\/p>\n

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\u00a0 Product vision & developmentIntro From vision to marketable productThe client is a leading Danish financial services company introducing new products to consumers and business customers on an ongoing basis.Case Product vision and development for Danish financial companychallenge\u00a0 Uncertainties as to which new products the company should prioritize, develop and roll-out in the market.TEAM Tom […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_analytify_skip_tracking":false,"footnotes":""},"wf_page_folders":[29],"class_list":["post-230978","page","type-page","status-publish","hentry"],"yoast_head":"\nFrom vision to product - Tome Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomeconsulting.dk\/en\/from-vision-to-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From vision to product - Tome Consulting\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Product vision & developmentIntro From vision to marketable productThe client is a leading Danish financial services company introducing new products to consumers and business customers on an ongoing basis.Case Product vision and development for Danish financial companychallenge\u00a0 Uncertainties as to which new products the company should prioritize, develop and roll-out in the market.TEAM Tom […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tomeconsulting.dk\/en\/from-vision-to-product\/\" \/>\n<meta property=\"og:site_name\" content=\"Tome Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-22T09:26:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"7 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tomeconsulting.dk\/en\/#website\",\"url\":\"https:\/\/tomeconsulting.dk\/en\/\",\"name\":\"Tome Consulting\",\"description\":\"Ledelsesr\\u00e5dgivning - Marketingledelse - B2B salgsledelse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/tomeconsulting.dk\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tomeconsulting.dk\/en\/from-vision-to-product\/#webpage\",\"url\":\"https:\/\/tomeconsulting.dk\/en\/from-vision-to-product\/\",\"name\":\"From vision to product - Tome Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/tomeconsulting.dk\/en\/#website\"},\"datePublished\":\"2020-04-17T11:42:44+00:00\",\"dateModified\":\"2020-04-22T09:26:51+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tomeconsulting.dk\/en\/from-vision-to-product\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/pages\/230978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/comments?post=230978"}],"version-history":[{"count":0,"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/pages\/230978\/revisions"}],"wp:attachment":[{"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/media?parent=230978"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/wf_page_folders?post=230978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}