{"id":231002,"date":"2020-04-17T11:54:11","date_gmt":"2020-04-17T11:54:11","guid":{"rendered":"http:\/\/tomeconsulting.dk\/?page_id=231002"},"modified":"2021-01-22T12:13:06","modified_gmt":"2021-01-22T12:13:06","slug":"marketing-management","status":"publish","type":"page","link":"https:\/\/tomeconsulting.dk\/en\/marketing-management\/","title":{"rendered":"Marketing Management"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;3.22&#8243; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_header title=&#8221;marketing management&#8221; subhead=&#8221;get a solid grip on your target audience &#8221; 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_builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0px|0px|100px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;cto AT GLOBAL PRODUCTION COMPANY &#8221; button_url=&#8221;#&#8221; admin_label=&#8221;Kundeudtalelse&#8221; _builder_version=&#8221;4.4.3&#8243; header_font=&#8221;Poppins|700||on|||||&#8221; header_text_color=&#8221;#edbb5f&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;2px&#8221; header_line_height=&#8221;2em&#8221; body_font=&#8221;Playfair Display|700|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;24px&#8221; body_line_height=&#8221;1.4em&#8221; background_color=&#8221;#ffffff&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#edbb5f&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Saira Extra Condensed|600||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;-200px|||&#8221; custom_padding=&#8221;10%||10%|&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_starting_opacity=&#8221;100%&#8221; link_option_url=&#8221;https:\/\/tomeconsulting.dk\/en\/collaboration\/#Feedback&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;15px&#8221; box_shadow_blur=&#8221;80px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; button_border_radius_hover=&#8221;1px&#8221; locked=&#8221;off&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;1px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<p><span class=\"fontstyle0\">&#8220;Tom worked with the management across organizational boundaries and made us reach the most important goals&#8221;<\/span><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Feature &#8211; Image Right&#8221; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;101px|0px|101px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;90%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;||140px|6%&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<h3>marketing management<\/h3>\n<h2>Create stories that people want to be a part of&#8230;\u00a0<\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edbb5f&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;2px&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<p>At Tome Consulting, we design coordinated marketing and communication solutions that are precisely geared to the customer\u2019s promotional needs in terms of sales message and timing. We perform both the conceptual development and practical implementation.<\/p>\n<p>We have experience with communication and marketing management relating to:<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text ul_position=&#8221;inside&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; ul_font_size=&#8221;16px&#8221; ul_line_height=&#8221;2em&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<ul>\n<li>Target groups and segmentation<\/li>\n<li>Consumer and customer loyalty<\/li>\n<li>Brands, categories and products<\/li>\n<li>Campaigns and promotions<\/li>\n<li>Pricing<\/li>\n<li>Marketing ROI<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/tomeconsulting.dk\/wp-content\/uploads\/2020\/04\/Historie.jpg&#8221; 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da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;0&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;0px|0px|0px|0px&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;use TOME CONSULTING&#8221; button_url=&#8221;#&#8221; _builder_version=&#8221;4.4.4&#8243; header_font=&#8221;Poppins|700||on|||||&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;2px&#8221; header_line_height=&#8221;2em&#8221; body_font=&#8221;Playfair Display|700||on|||||&#8221; body_font_size=&#8221;38px&#8221; body_line_height=&#8221;1.4em&#8221; background_color=&#8221;#edbb5f&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#f3cd7e&#8221; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Saira Extra Condensed|600||on|||||&#8221; button_icon=&#8221;%%3%%&#8221; custom_margin=&#8221;-100px|||&#8221; custom_padding=&#8221;60px||60px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;28px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;15px&#8221; box_shadow_blur=&#8221;80px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.15)&#8221; button_border_radius_hover=&#8221;1px&#8221; locked=&#8221;off&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;1px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<p><span>IF YOU STRUGGLE WITH THE FOLLOWING CHALLENGES<\/span><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins|600|||||||&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; background_color=&#8221;#3d3d3d&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;-50px|||&#8221; custom_padding=&#8221;60px|60px|80px|60px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;15px&#8221; box_shadow_blur=&#8221;80px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.15)&#8221;]<\/p>\n<ul class=\"unIndentedList\">\n<li>Are you disagreed about who your target groups are and how best to reach and retain them?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul class=\"unIndentedList\">\n<li>Do you have doubts about the loyalty of your customers and what their preferences are?<\/li>\n<\/ul>\n<ul class=\"unIndentedList\">\n<li>Do you want to be able to clearly define your desired market position, and are you considering what messages and touchpoints you should use to get there?<\/li>\n<\/ul>\n<ul class=\"unIndentedList\">\n<li>Are you in doubt about what type of marketing works, whether it works or what delivers the best payback?<\/li>\n<\/ul>\n<ul class=\"unIndentedList\">\n<li>Do you want better ROI, shorter time-to-market and better impact?<\/li>\n<\/ul>\n<ul class=\"unIndentedList\">\n<li>Do you find it hard to agree on what your optimal product price is?<\/li>\n<\/ul>\n<ul class=\"unIndentedList\">\n<li>Do you want to improve your marketing return and to increase your top line?<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.2&#8243; background_color=&#8221;#183c47&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||100px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.4.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_text _builder_version=&#8221;4.4.3&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; 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locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_4,1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;0px|0px|27px|0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;4%|5%|3%|5%&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221; max_width=&#8221;550px&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221;]<\/p>\n<h3>marketing MANAGEment<\/h3>\n<h2>Independent advice to medium-sized organizations<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edbb5f&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;2px&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; max_width=&#8221;550px&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>Consider us an alternative to the more established names in the world of management consultancy.\u00a0<\/p>\n<p>For example, we can help you if you need to a<span>djust your business strategy, i<\/span>ncrease your marketing impact, s<span>uccessfully penetrate new markets or g<\/span>ive your management extra muscle.<\/p>\n<p>With a leg firmly planted in both consulting and execution, we have solid experience in solving a specific project assignment while providing management support on an ongoing basis.<\/p>\n<p>The reasons for wanting temporary management support can be very different \u2013 but overall, the extra bandwidth allows you to reach your goals.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/tomeconsulting.dk\/en\/collaboration\/#Feedback&#8221; button_text=&#8221;client testimonials&#8221; _builder_version=&#8221;4.4.3&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Saira Extra Condensed|600||on|||||&#8221; button_icon=&#8221;%%3%%&#8221; button_icon_color=&#8221;#edbb5f&#8221; button_text_color_hover=&#8221;#edbb5f&#8221; button_letter_spacing_hover=&#8221;1px&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#edbb5f&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; 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custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;FAQ&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;100px|0px|100px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;3.25&#8243; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h3>WE see different reasons for requesting management support<\/h3>\n<h3><\/h3>\n<h2>Extra bandwidth and prioritization assistance<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edbb5f&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;2px&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;|||&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;are YOU OR YOUR EMPLOYEE A NEW MANAGER?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%220%%&#8221; icon_color=&#8221;#edbb5f&#8221; icon_placement=&#8221;left&#8221; use_icon_font_size=&#8221;on&#8221; _builder_version=&#8221;3.0.99&#8243; header_font=&#8221;Poppins|700||on|||||&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.8em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_font_size=&#8221;14px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;30%&#8221; animation=&#8221;off&#8221; border_style_all=&#8221;dashed&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>As a new manager, there is often a need to set and clearly communicate expectations and goals for the team while getting to know employees and other stakeholders better &#8211; and of course getting your hands dirty and solving core tasks<span style=\"font-size: 14px;\">\u00a0<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;JUST TOO FEW HOURS IN THE DAY?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%220%%&#8221; icon_color=&#8221;#edbb5f&#8221; icon_placement=&#8221;left&#8221; use_icon_font_size=&#8221;on&#8221; _builder_version=&#8221;3.0.99&#8243; header_font=&#8221;Poppins|700||on|||||&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.8em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_font_size=&#8221;14px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;30%&#8221; animation=&#8221;off&#8221; border_style_all=&#8221;dashed&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>Most of us experience great workload and time pressure; with an external sparring partner prioritization and execution of key tasks can be carried out in an accelerated track amid the daily hustle and bustle<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;NEED A COMPETENCE BRUSH-UP?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%220%%&#8221; icon_color=&#8221;#edbb5f&#8221; icon_placement=&#8221;left&#8221; use_icon_font_size=&#8221;on&#8221; _builder_version=&#8221;4.4.2&#8243; header_font=&#8221;Poppins|700||on|||||&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.8em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_font_size=&#8221;14px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;30%&#8221; animation=&#8221;off&#8221; border_style_all=&#8221;dashed&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>Everyone follows different career paths and has therefore acquired different skillsets; an introduction or a brush-up of selected methods and processes can do a world of difference, e.g. with regards to strategy formulation and execution, business cases, and presentation techniques<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;FACING A TRANSFORMATION?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%220%%&#8221; icon_color=&#8221;#edbb5f&#8221; icon_placement=&#8221;left&#8221; use_icon_font_size=&#8221;on&#8221; _builder_version=&#8221;3.0.99&#8243; header_font=&#8221;Poppins|700||on|||||&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.8em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_font_size=&#8221;14px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;30%&#8221; animation=&#8221;off&#8221; border_style_all=&#8221;dashed&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>Everyone knows that motivated employees create better results; however, it can be a challenge to generate support and results through different personality types; sparring with an advisor can ease the departmental changes or the transformation phase of an entire organization<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_blurb title=&#8221;JUST TOO BUSY?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%220%%&#8221; icon_color=&#8221;#edbb5f&#8221; icon_placement=&#8221;left&#8221; use_icon_font_size=&#8221;on&#8221; _builder_version=&#8221;3.0.99&#8243; header_font=&#8221;Poppins|700||on|||||&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.8em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_font_size=&#8221;14px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;30%&#8221; animation=&#8221;off&#8221; border_style_all=&#8221;dashed&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>Sometimes there just are not enough hands; an additional resource &#8211; which can take off right away and play a variety of roles along the way &#8211; enables you to focus on the core business<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;THE CAREER LADDER NOT VISIBLE? &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%220%%&#8221; icon_color=&#8221;#edbb5f&#8221; icon_placement=&#8221;left&#8221; use_icon_font_size=&#8221;on&#8221; _builder_version=&#8221;3.0.99&#8243; header_font=&#8221;Poppins|700||on|||||&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.8em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_font_size=&#8221;14px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;30%&#8221; animation=&#8221;off&#8221; border_style_all=&#8221;dashed&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>Clarifying the goals, what it takes to reach them, and a helping hand, can move an aspiring leader and get them to on the next level on the S-curve<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;NEW DIRECTION WARRANTED?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%220%%&#8221; icon_color=&#8221;#edbb5f&#8221; icon_placement=&#8221;left&#8221; use_icon_font_size=&#8221;on&#8221; _builder_version=&#8221;3.0.99&#8243; header_font=&#8221;Poppins|700||on|||||&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.8em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_font_size=&#8221;14px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;30%&#8221; animation=&#8221;off&#8221; border_style_all=&#8221;dashed&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>The essence of leadership is to set direction, set priorities and then motivate \/ influence people to achieve the goals; Get a facilitator to help you get to the right place<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;ON THE VERGE OF %22TILTING%22?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%220%%&#8221; icon_color=&#8221;#edbb5f&#8221; icon_placement=&#8221;left&#8221; use_icon_font_size=&#8221;on&#8221; _builder_version=&#8221;3.0.99&#8243; header_font=&#8221;Poppins|700||on|||||&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.8em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_font_size=&#8221;14px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||60px|&#8221; custom_padding=&#8221;|||0px||&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;30%&#8221; animation=&#8221;off&#8221; border_style_all=&#8221;dashed&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>The combination of a wide variety of factors can cause managers or key employees missing desired results. This can create an imbalance that if lasting longer can crack individuals and leave holes in the organization. This is usually a fight scenario where a trusted advisor &#8211; working close together with the person in imbalance &#8211; can support the individual and help get tasks prioritized and co-create key deliverables until the balance has been restored<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Tom worked with the management across organizational boundaries and made us reach the most important goals&#8221;marketing management Create stories that people want to be a part of&#8230;\u00a0 &nbsp;At Tome Consulting, we design coordinated marketing and communication solutions that are precisely geared to the customer\u2019s promotional needs in terms of sales message and timing. We perform [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_analytify_skip_tracking":false,"footnotes":""},"wf_page_folders":[29],"class_list":["post-231002","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Management - Tome Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomeconsulting.dk\/en\/marketing-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Management - Tome Consulting\" \/>\n<meta property=\"og:description\" content=\"&quot;Tom worked with the management across organizational boundaries and made us reach the most important goals&quot;marketing management Create stories that people want to be a part of...\u00a0 &nbsp;At Tome Consulting, we design coordinated marketing and communication solutions that are precisely geared to the customer\u2019s promotional needs in terms of sales message and timing. 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