{"id":231281,"date":"2020-04-19T07:20:10","date_gmt":"2020-04-19T07:20:10","guid":{"rendered":"http:\/\/tomeconsulting.dk\/?page_id=231281"},"modified":"2020-04-22T09:40:01","modified_gmt":"2020-04-22T09:40:01","slug":"customer-touchpoints","status":"publish","type":"page","link":"https:\/\/tomeconsulting.dk\/en\/customer-touchpoints\/","title":{"rendered":"Customer touchpoints"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;HERO &#8211; SEKTION&#8221; _builder_version=&#8221;4.4.2&#8243; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_header title=&#8221;Management consulting&#8221; subhead=&#8221;for danish shared service company&#8221; background_overlay_color=&#8221;rgba(24,60,71,0.5)&#8221; content_max_width=&#8221;550px&#8221; admin_label=&#8221;YDELSE, KUNDE, OPGAVE&#8221; _builder_version=&#8221;4.4.3&#8243; title_font=&#8221;Poppins|700||on|||||&#8221; title_text_color=&#8221;#edbb5f&#8221; title_font_size=&#8221;14px&#8221; title_letter_spacing=&#8221;2px&#8221; title_line_height=&#8221;1.4em&#8221; content_font=&#8221;Poppins||||||||&#8221; content_letter_spacing=&#8221;1px&#8221; content_line_height=&#8221;2em&#8221; subhead_font=&#8221;Playfair Display|700||on|||||&#8221; subhead_font_size=&#8221;48px&#8221; subhead_letter_spacing=&#8221;3px&#8221; subhead_line_height=&#8221;1.4em&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;http:\/\/tomeconsulting.dk\/wp-content\/uploads\/2020\/04\/consultant-06.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;on&#8221; custom_button_one=&#8221;on&#8221; button_one_border_width=&#8221;1px&#8221; button_one_border_color=&#8221;rgba(255,255,255,0.3)&#8221; button_one_border_radius=&#8221;0px&#8221; button_one_letter_spacing=&#8221;1px&#8221; button_one_font=&#8221;Saira Extra Condensed|600||on|||||&#8221; button_one_icon=&#8221;%%3%%&#8221; button_one_icon_color=&#8221;#edbb5f&#8221; custom_button_two=&#8221;on&#8221; button_two_border_width=&#8221;1px&#8221; button_two_border_color=&#8221;rgba(255,255,255,0.3)&#8221; button_two_border_radius=&#8221;0px&#8221; button_two_letter_spacing=&#8221;1px&#8221; button_two_font=&#8221;Saira Extra Condensed|600||on|||||&#8221; button_two_icon=&#8221;%%3%%&#8221; button_two_icon_color=&#8221;#edbb5f&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;8%||8%|&#8221; hover_enabled=&#8221;0&#8243; button_one_text_color_hover=&#8221;#edbb5f&#8221; button_two_text_color_hover=&#8221;#edbb5f&#8221; button_one_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; button_two_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;on&#8221; button_one_text_color__hover=&#8221;#edbb5f&#8221; button_two_text_color__hover_enabled=&#8221;on&#8221; button_two_text_color__hover=&#8221;#edbb5f&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;on&#8221; button_one_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_two_bg_color__hover_enabled=&#8221;on&#8221; button_two_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; subhead_font_size_last_edited=&#8221;on|phone&#8221; subhead_font_size_phone=&#8221;38px&#8221;]<\/p>\n<h4>\u00a0<\/h4>\n<h4>Transformation of customer touchpoints<\/h4>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;INTRO &#8211; SEKTION&#8221; _builder_version=&#8221;4.4.2&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;100px|0px|100px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;3.25&#8243; animation_style=&#8221;fade&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;INTRO TITEL&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221;]<\/p>\n<h3>Intro<\/h3>\n<h2>Reducing the complexity of the customer interface<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edbb5f&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;2px&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;INTRO TEKST&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<p>The client is a Danish shared service company in the financial sector.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/tomeconsulting.dk\/wp-content\/uploads\/2020\/04\/kundekontakt.jpg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.4.3&#8243; animation_style=&#8221;fade&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;PROBLEM, TEAM, L\u00d8SNING &#8211; SEKTION&#8221; _builder_version=&#8221;4.4.2&#8243; background_color=&#8221;#183c47&#8243; custom_padding=&#8221;100px|0px|100px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;3.25&#8243; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;CASE&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h3>Case<\/h3>\n<h2>Transformation of customer touchpoints for Danish shared service company<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edbb5f&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;2px&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;2%|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;PROBLEM&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;28px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<h3>challenge<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 16px;\">The company needed to reduce its customer interface complexity and to identify and reap benefits from shared projects performed.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;TEAM&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;28px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<h3>TEAM<\/h3>\n<div>Tom Elberling <span>was consultant on the assignment from conceptualization to implementation.<\/span>\u00a0\u00a0<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;L\u00d8SNING&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;28px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<h3>solution<\/h3>\n<p>&nbsp;<\/p>\n<p>Design the future organization of the client\u2019s customer touchpoints based on: i) As-Is analysis of customer interfaces and related activity, \u00a0ii)\u00a0Evaluation of customer satisfaction and future service standard requirements, and iii) Establishment of organizational scenarios based on efficiency benefits and ability to meet customer demands. Implement recommendation. In addition, design and establish a business case process that ensures realisation of benefits from projects implemented for the company and its clients.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;RESULTAT &#8211; SEKTION&#8221; _builder_version=&#8221;4.4.2&#8243; background_color=&#8221;#ffffff&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_width_top=&#8221;5px&#8221; border_color_top=&#8221;rgba(0,0,0,0)&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;80px&#8221; box_shadow_color=&#8221;#ffffff&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.4.2&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-60px||||false|false&#8221; custom_padding=&#8221;60px|60px|60px|60px&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|40px||40px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1500ms&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; border_width_top=&#8221;10px&#8221; border_color_top=&#8221;#edbb5f&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;15px&#8221; box_shadow_blur=&#8221;80px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;RESULTAT&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins|500|||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221;]<\/p>\n<h2>RESULTS<\/h2>\n<div>The centralization of the client\u2019s touchpoints freed up resources, closed holes in the client\u2019s organization and met several customer wishes \u2013 including benefit management and project impact measurement. Results were: marked improvements in next customer satisfaction analysis and a streamlined project portfolio.<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.4.2&#8243; custom_margin=&#8221;60px||60px||false|false&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#e5e5e5&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_blurb title=&#8221;Previous&#8221; icon_alignment=&#8221;left&#8221; admin_label=&#8221;FORRIGE CASE&#8221; _builder_version=&#8221;4.4.3&#8243; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#e5e5e5&#8243; header_font_size=&#8221;14px&#8221; link_option_url=&#8221;https:\/\/tomeconsulting.dk\/en\/sales-processes-and-operations\/&#8221; body_text_color__hover_enabled=&#8221;on|hover&#8221; body_text_color__hover=&#8221;#edbb5f&#8221;]<\/p>\n<p>\u00ab\u00a0SALES PROCESSES AND OPERATIONS<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_blurb title=&#8221;Next&#8221; icon_alignment=&#8221;left&#8221; admin_label=&#8221;N\u00c6STE CASE&#8221; _builder_version=&#8221;4.4.3&#8243; header_text_align=&#8221;right&#8221; header_text_color=&#8221;#e5e5e5&#8243; header_font_size=&#8221;14px&#8221; text_orientation=&#8221;right&#8221; link_option_url=&#8221;https:\/\/tomeconsulting.dk\/en\/transnational-business-processes\/&#8221; body_text_color__hover_enabled=&#8221;on|hover&#8221; body_text_color__hover=&#8221;#edbb5f&#8221;]<\/p>\n<p>TRANSNATIONAL BUSINESS PROCESSES \u00bb<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Transformation of customer touchpointsIntro Reducing the complexity of the customer interfaceThe client is a Danish shared service company in the financial sector.Case Transformation of customer touchpoints for Danish shared service companychallenge &nbsp; The company needed to reduce its customer interface complexity and to identify and reap benefits from shared projects performed.TEAM Tom Elberling was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_analytify_skip_tracking":false,"footnotes":""},"wf_page_folders":[29],"class_list":["post-231281","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer touchpoints - Tome Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomeconsulting.dk\/transformation-af-kundekontaktpunkter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer touchpoints - Tome Consulting\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Transformation of customer touchpointsIntro Reducing the complexity of the customer interfaceThe client is a Danish shared service company in the financial sector.Case Transformation of customer touchpoints for Danish shared service companychallenge &nbsp; 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