{"id":231298,"date":"2020-04-19T07:26:52","date_gmt":"2020-04-19T07:26:52","guid":{"rendered":"http:\/\/tomeconsulting.dk\/?page_id=231298"},"modified":"2020-04-22T09:37:16","modified_gmt":"2020-04-22T09:37:16","slug":"pr-and-branding","status":"publish","type":"page","link":"https:\/\/tomeconsulting.dk\/en\/pr-and-branding\/","title":{"rendered":"PR and branding"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”HERO – SEKTION” _builder_version=”4.4.2″ da_disable_devices=”off|off|off” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”marketing management” subhead=”for scandinavian software company” background_overlay_color=”rgba(24,60,71,0.5)” content_max_width=”550px” admin_label=”YDELSE, KUNDE, OPGAVE” _builder_version=”4.4.3″ title_font=”Poppins|700||on|||||” title_text_color=”#edbb5f” title_font_size=”14px” title_letter_spacing=”2px” title_line_height=”1.4em” content_font=”Poppins||||||||” content_letter_spacing=”1px” content_line_height=”2em” subhead_font=”Playfair Display|700||on|||||” subhead_font_size=”48px” subhead_letter_spacing=”3px” subhead_line_height=”1.4em” background_color=”rgba(255,255,255,0)” background_image=”http:\/\/tomeconsulting.dk\/wp-content\/uploads\/2020\/04\/consultant-06.jpg” parallax=”on” parallax_method=”on” custom_button_one=”on” button_one_border_width=”1px” button_one_border_color=”rgba(255,255,255,0.3)” button_one_border_radius=”0px” button_one_letter_spacing=”1px” button_one_font=”Saira Extra Condensed|600||on|||||” button_one_icon=”%%3%%” button_one_icon_color=”#edbb5f” custom_button_two=”on” button_two_border_width=”1px” button_two_border_color=”rgba(255,255,255,0.3)” button_two_border_radius=”0px” button_two_letter_spacing=”1px” button_two_font=”Saira Extra Condensed|600||on|||||” button_two_icon=”%%3%%” button_two_icon_color=”#edbb5f” module_alignment=”right” custom_margin=”|||” custom_padding=”8%||8%|” hover_enabled=”0″ button_one_text_color_hover=”#edbb5f” button_two_text_color_hover=”#edbb5f” button_one_bg_color_hover=”rgba(0,0,0,0)” button_two_bg_color_hover=”rgba(0,0,0,0)” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#edbb5f” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#edbb5f” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”rgba(0,0,0,0)” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”rgba(0,0,0,0)” subhead_font_size_last_edited=”on|phone” subhead_font_size_phone=”38px”]<\/p>\n

\u00a0<\/h4>\n

PR and branding in USA<\/h4>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”INTRO – SEKTION” _builder_version=”4.4.2″ custom_margin=”|||” custom_padding=”100px|0px|100px|0px” da_disable_devices=”off|off|off” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”3.25″ animation_style=”fade”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”INTRO TITEL” _builder_version=”4.4.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em”]<\/p>\n

Intro<\/h3>\n

From wild dreams to winning first customer in the US<\/h2>\n

\u00a0<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”3.2″ max_width=”60px” module_alignment=”left” height=”2px”][\/et_pb_divider][et_pb_text admin_label=”INTRO TEKST” _builder_version=”4.4.2″ text_font=”Poppins||||||||” text_letter_spacing=”1px” text_line_height=”2em” max_width=”550px”]<\/p>\n

The client is\u00a0a Scandinavian supplier of development software for upgrading and web enabling ERP business systems.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/tomeconsulting.dk\/wp-content\/uploads\/2020\/04\/USA.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.3″ animation_style=”fade”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”PROBLEM, TEAM, L\u00d8SNING – SEKTION” _builder_version=”4.4.2″ background_color=”#183c47″ custom_padding=”100px|0px|100px|0px” da_disable_devices=”off|off|off” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ disabled_on=”off|off|off” _builder_version=”3.25″ animation_style=”fade” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”CASE” _builder_version=”4.4.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center”]<\/p>\n

Case<\/h3>\n

PR and branding in USA for Scandinavian software company<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”3.2″ max_width=”60px” module_alignment=”center” height=”2px”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ custom_margin=”2%|||” custom_padding=”|||”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”PROBLEM” _builder_version=”4.4.2″ text_font=”Poppins||||||||” text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”28px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” background_layout=”dark” max_width=”550px” custom_padding=”||0px|||”]<\/p>\n

challenge<\/h3>\n

 <\/p>\n

The company owners wished to market their software in USA but were in doubt about how to go about it<\/span>.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”TEAM” _builder_version=”4.4.2″ text_font=”Poppins||||||||” text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”28px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” background_layout=”dark” max_width=”550px”]<\/p>\n

TEAM<\/h3>\n
Tom Elberling was consultant on the assignment from conceptualization to implementation<\/span>.<\/div>\n
\u00a0<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”L\u00d8SNING” _builder_version=”4.4.2″ text_font=”Poppins||||||||” text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”28px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” background_layout=”dark” max_width=”550px”]<\/p>\n

solution<\/h3>\n

 <\/p>\n

Production of marketing materials e.g. brochure, a website, customer cases, PR plan and a press kit. Formulate a price structure, partner strategy, partner agreements and license contracts. Design a stand in preparation for attendance at a Texas trade fair.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”RESULTAT – SEKTION” _builder_version=”4.4.2″ background_color=”#ffffff” background_enable_image=”off” custom_margin=”|||” custom_padding=”0px|0px|0px|0px” da_disable_devices=”off|off|off” border_width_top=”5px” border_color_top=”rgba(0,0,0,0)” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”80px” box_shadow_color=”#ffffff” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.4.2″ background_color=”#ffffff” custom_margin=”-60px||||false|false” custom_padding=”60px|60px|60px|60px” custom_padding_tablet=”” custom_padding_phone=”|40px||40px” animation_style=”slide” animation_direction=”bottom” animation_duration=”1500ms” animation_delay=”200ms” animation_intensity_slide=”10%” animation_starting_opacity=”100%” border_width_top=”10px” border_color_top=”#edbb5f” box_shadow_style=”preset3″ box_shadow_vertical=”15px” box_shadow_blur=”80px” box_shadow_color=”rgba(0,0,0,0.2)”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”RESULTAT” _builder_version=”4.4.2″ text_font=”Poppins|500|||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”550px” module_alignment=”center” locked=”off”]<\/p>\n

RESULTS<\/h2>\n
Partners and distributors were identified and cooperation was initiated via roadshows on the East and West Coast and in Texas. Trade fair attendance and interviews with journalists resulted in large-scale press comment in US trade magazines and on relevant websites. A relationship was created with an industrial company in Ohio, which shortly after became the company\u2019s first US customer.<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.2″ custom_margin=”60px||60px||false|false” border_width_top=”1px” border_color_top=”#e5e5e5″ border_width_bottom=”1px” border_color_bottom=”#e5e5e5″][et_pb_column type=”1_2″ _builder_version=”4.4.2″][et_pb_blurb title=”Prevoius” icon_alignment=”left” admin_label=”FORRIGE CASE” _builder_version=”4.4.3″ header_text_align=”left” header_text_color=”#e5e5e5″ header_font_size=”14px” link_option_url=”https:\/\/tomeconsulting.dk\/en\/organizational-development\/” body_text_color__hover_enabled=”on|hover” body_text_color__hover=”#edbb5f”]<\/p>\n

\u00ab\u00a0ORGANISATIONAL DEVELOPMENT<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.2″][et_pb_blurb title=”Next” icon_alignment=”left” admin_label=”N\u00c6STE CASE” _builder_version=”4.4.3″ header_text_align=”right” header_text_color=”#e5e5e5″ header_font_size=”14px” text_orientation=”right” link_option_url=”https:\/\/tomeconsulting.dk\/en\/sales-processes-and-operations\/” body_text_color__hover_enabled=”on|hover” body_text_color__hover=”#edbb5f”]<\/p>\n

SALES PROCESSES AND OPERATIONS \u00bb<\/p>\n

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