{"id":231300,"date":"2020-04-19T07:27:26","date_gmt":"2020-04-19T07:27:26","guid":{"rendered":"http:\/\/tomeconsulting.dk\/?page_id=231300"},"modified":"2021-02-21T18:47:55","modified_gmt":"2021-02-21T18:47:55","slug":"sales-processes-and-operations","status":"publish","type":"page","link":"https:\/\/tomeconsulting.dk\/en\/sales-processes-and-operations\/","title":{"rendered":"Sales processes and operations"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;HERO &#8211; SEKTION&#8221; _builder_version=&#8221;4.4.2&#8243; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_header title=&#8221;B2b sales Management&#8221; subhead=&#8221;for scandinavian software company&#8221; background_overlay_color=&#8221;rgba(24,60,71,0.5)&#8221; content_max_width=&#8221;550px&#8221; admin_label=&#8221;YDELSE, KUNDE, OPGAVE&#8221; _builder_version=&#8221;4.4.3&#8243; title_font=&#8221;Poppins|700||on|||||&#8221; title_text_color=&#8221;#edbb5f&#8221; title_font_size=&#8221;14px&#8221; title_letter_spacing=&#8221;2px&#8221; title_line_height=&#8221;1.4em&#8221; content_font=&#8221;Poppins||||||||&#8221; content_letter_spacing=&#8221;1px&#8221; content_line_height=&#8221;2em&#8221; subhead_font=&#8221;Playfair Display|700||on|||||&#8221; subhead_font_size=&#8221;48px&#8221; subhead_letter_spacing=&#8221;3px&#8221; subhead_line_height=&#8221;1.4em&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;http:\/\/tomeconsulting.dk\/wp-content\/uploads\/2020\/04\/consultant-06.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;on&#8221; custom_button_one=&#8221;on&#8221; button_one_border_width=&#8221;1px&#8221; button_one_border_color=&#8221;rgba(255,255,255,0.3)&#8221; button_one_border_radius=&#8221;0px&#8221; button_one_letter_spacing=&#8221;1px&#8221; button_one_font=&#8221;Saira Extra Condensed|600||on|||||&#8221; button_one_icon=&#8221;%%3%%&#8221; button_one_icon_color=&#8221;#edbb5f&#8221; custom_button_two=&#8221;on&#8221; button_two_border_width=&#8221;1px&#8221; button_two_border_color=&#8221;rgba(255,255,255,0.3)&#8221; button_two_border_radius=&#8221;0px&#8221; button_two_letter_spacing=&#8221;1px&#8221; button_two_font=&#8221;Saira Extra Condensed|600||on|||||&#8221; button_two_icon=&#8221;%%3%%&#8221; button_two_icon_color=&#8221;#edbb5f&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;8%||8%|&#8221; subhead_font_size_tablet=&#8221;&#8221; subhead_font_size_phone=&#8221;38px&#8221; subhead_font_size_last_edited=&#8221;on|phone&#8221; button_one_text_color_hover=&#8221;#edbb5f&#8221; button_two_text_color_hover=&#8221;#edbb5f&#8221; button_one_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; button_two_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;on&#8221; button_one_text_color__hover=&#8221;#edbb5f&#8221; button_two_text_color__hover_enabled=&#8221;on&#8221; button_two_text_color__hover=&#8221;#edbb5f&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;on&#8221; button_one_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_two_bg_color__hover_enabled=&#8221;on&#8221; button_two_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221;]<\/p>\n<h4>\u00a0<\/h4>\n<h4>Sales processes and operations<\/h4>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;INTRO &#8211; SEKTION&#8221; _builder_version=&#8221;4.4.2&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;100px|0px|100px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;3.25&#8243; animation_style=&#8221;fade&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;INTRO TITEL&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221;]<\/p>\n<h3>Intro<\/h3>\n<h2>From new CRM system to retaining to key customers<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edbb5f&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;2px&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;INTRO TEKST&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<p><span>The client is\u00a0a Scandinavian supplier of development software for upgrading and web enabling ERP business systems.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/tomeconsulting.dk\/wp-content\/uploads\/2020\/04\/CRM-2.jpg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.4.3&#8243; animation_style=&#8221;fade&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;PROBLEM, TEAM, L\u00d8SNING &#8211; SEKTION&#8221; _builder_version=&#8221;4.4.2&#8243; background_color=&#8221;#183c47&#8243; custom_padding=&#8221;100px|0px|100px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;3.25&#8243; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;CASE&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h3>Case<\/h3>\n<h2>Design of sales processes and operations for a Scandinavian software company<\/h2>\n<h2>\u00a0<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edbb5f&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;2px&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;2%|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;PROBLEM&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;28px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<h3>challenge<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 16px;\">Existing sales were handled by the company\u2019s consultants, but the company needed to professionalize its entire sales process and build a sales organization to make it easier to obtain new customers.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;TEAM&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;28px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<h3>TEAM<\/h3>\n<div>Tom Elberling was consultant on the assignment from conceptualization to implementation. \u00a0<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;L\u00d8SNING&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;28px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<h3>solution<\/h3>\n<p>&nbsp;<\/p>\n<p>Procure database with potential client names. Choose and implement a CRM system. Develop processes for obtaining and retaining customers, including Key Account Mgmt. plans. Develop and introduce a tender structure and customer presentations.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;RESULTAT &#8211; SEKTION&#8221; _builder_version=&#8221;4.4.2&#8243; background_color=&#8221;#ffffff&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_width_top=&#8221;5px&#8221; border_color_top=&#8221;rgba(0,0,0,0)&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;80px&#8221; box_shadow_color=&#8221;#ffffff&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.4.2&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-60px||||false|false&#8221; custom_padding=&#8221;60px|60px|60px|60px&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|40px||40px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1500ms&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; border_width_top=&#8221;10px&#8221; border_color_top=&#8221;#edbb5f&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;15px&#8221; box_shadow_blur=&#8221;80px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;RESULTAT&#8221; _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;Poppins|500|||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221;]<\/p>\n<h2>RESULT<\/h2>\n<div>A sales organization was built and operated, enabling new customers to be obtained and existing customers to be retained more easily. Sales improved by 10% and two key customers were retained.<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.4.2&#8243; custom_margin=&#8221;60px||60px||false|false&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#e5e5e5&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_blurb title=&#8221;Previous&#8221; icon_alignment=&#8221;left&#8221; admin_label=&#8221;FORRIGE CASE&#8221; _builder_version=&#8221;4.4.3&#8243; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#e5e5e5&#8243; header_font_size=&#8221;14px&#8221; link_option_url=&#8221;https:\/\/tomeconsulting.dk\/en\/pr-and-branding\/&#8221; body_text_color__hover_enabled=&#8221;on|hover&#8221; body_text_color__hover=&#8221;#edbb5f&#8221;]<\/p>\n<p>\u00ab\u00a0PR AND BRANDING<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_blurb title=&#8221;Next&#8221; icon_alignment=&#8221;left&#8221; admin_label=&#8221;N\u00c6STE CASE&#8221; _builder_version=&#8221;4.4.3&#8243; header_text_align=&#8221;right&#8221; header_text_color=&#8221;#e5e5e5&#8243; header_font_size=&#8221;14px&#8221; text_orientation=&#8221;right&#8221; link_option_url=&#8221;https:\/\/tomeconsulting.dk\/en\/customer-touchpoints\/&#8221; body_text_color__hover_enabled=&#8221;on|hover&#8221; body_text_color__hover=&#8221;#edbb5f&#8221;]<\/p>\n<p>TRANSFORMATION OF CUSTOMER TOUCHPOINTS \u00bb<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Sales processes and operationsIntro From new CRM system to retaining to key customersThe client is\u00a0a Scandinavian supplier of development software for upgrading and web enabling ERP business systems.Case Design of sales processes and operations for a Scandinavian software company \u00a0challenge &nbsp; Existing sales were handled by the company\u2019s consultants, but the company needed to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"wf_page_folders":[29],"class_list":["post-231300","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/pages\/231300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/comments?post=231300"}],"version-history":[{"count":1,"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/pages\/231300\/revisions"}],"predecessor-version":[{"id":232352,"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/pages\/231300\/revisions\/232352"}],"wp:attachment":[{"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/media?parent=231300"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/tomeconsulting.dk\/en\/wp-json\/wp\/v2\/wf_page_folders?post=231300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}