marketing managementfor scandinavian software company
PR and branding in USA
From wild dreams to winning first customer in the US
The client is a Scandinavian supplier of development software for upgrading and web enabling ERP business systems.
PR and branding in USA for Scandinavian software company
The company owners wished to market their software in USA but were in doubt about how to go about it.
Production of marketing materials e.g. brochure, a website, customer cases, PR plan and a press kit. Formulate a price structure, partner strategy, partner agreements and license contracts. Design a stand in preparation for attendance at a Texas trade fair.
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