marketing management

for scandinavian software company

 

PR and branding in USA

Intro

From wild dreams to winning first customer in the US

 

The client is a Scandinavian supplier of development software for upgrading and web enabling ERP business systems.

Case

PR and branding in USA for Scandinavian software company

challenge

 

The company owners wished to market their software in USA but were in doubt about how to go about it.

TEAM

Tom Elberling was consultant on the assignment from conceptualization to implementation.
 

solution

 

Production of marketing materials e.g. brochure, a website, customer cases, PR plan and a press kit. Formulate a price structure, partner strategy, partner agreements and license contracts. Design a stand in preparation for attendance at a Texas trade fair.

RESULTS

Partners and distributors were identified and cooperation was initiated via roadshows on the East and West Coast and in Texas. Trade fair attendance and interviews with journalists resulted in large-scale press comment in US trade magazines and on relevant websites. A relationship was created with an industrial company in Ohio, which shortly after became the company’s first US customer.

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