management consultingfor scandinavian software company
Market analysis and segmentation
Strategic market analysis and prioritization
The client is a Scandinavian supplier of development software for upgrading and web enabling ERP business systems.
Market analysis and segmentation for a Scandinavian software company
The company based its services on a specific IBM hardware platform but was uncertain about the commercial life of this hardware and how widespread it was in the European market.
Tom Elberling was consultant on the assignment from conceptualization to implementation.
Analysis of the European ERP software market based on the spread of a specific IT platform resulted in market prioritization for further targeting based on the customer’s strategic situation.
The company got an overview regarding market volume and hardware life, combined with recommendations of market prioritization. This created a basis for the future strategic decision-making process and for market investments.
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OPTIMIZATION OF OPERATING MODEL »