management consulting

for scandinavian software company

 

Market analysis and segmentation

Intro

Strategic market analysis and prioritization

The client is a Scandinavian supplier of development software for upgrading and web enabling ERP business systems.

Case

Market analysis and segmentation for a Scandinavian software company

challenge

 

The company based its services on a specific IBM hardware platform but was uncertain about the commercial life of this hardware and how widespread it was in the European market.

TEAM

Tom Elberling was consultant on the assignment from conceptualization to implementation. 
 

SOLUTION

 

Analysis of the European ERP software market based on the spread of a specific IT platform resulted in market prioritization for further targeting based on the customer’s strategic situation.

RESULTS

The company got an overview regarding market volume and hardware life, combined with recommendations of market prioritization. This created a basis for the future strategic decision-making process and for market investments.

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